Superfly sucks. Fundamentally, its writing is painful because the characters are undeveloped, the dialogue is transparent and the plot lacks tension, themes or structure. The overall story wanders across conflicts that are all easily thwarted by our unstoppable yet boring protagonist. Meanwhile, many performances from the cast only worsens the material; Trevor Jackson, our lead, vacuums all entertainment out of his scenes as he woodenly exudes try-hard brattiness. There may be fun performances hidden in Superfly (Michael Kenneth Williams, Jennifer Morrison and Big Boi all elevate their roles) but those hardly offset a project so completely lost at the helm.
At first, the production design & effects of Superfly may appear passable, until all the blatant product placements irreparably cheapen the experience. There are a handful of interesting lighting & shot selections (including an extended, continuous take at the beginning of the movie) but those are caught between gluts of plain cinematography and overdone sound mixing. Even the soundtrack (which has a couple refreshing choices) is a missed opportunity because it rarely contributes to the emotions or tones of our story. Conclusively, this film’s only goal was to be perceived as chic in the shallowest ways and it couldn’t even accomplish that. Superfly is the intersection between incompetence and banality.
Production Design: 3/10
Overall Score: 2.7/10